SUMMER 2016 ISSUE
Adapt or Die
HOW CONSTANT DISRUPTION HAS BROUGHT DARWINISM TO THE MARKETPLACE
There was a time when referring to a company as “iconic” was a way of summarizing a certain set of characteristics that seemed desirable in a business: Stable. Powerful. Influential. There was a Blockbuster in every strip mall, a General Foods box on every supermarket shelf. People drove Oldsmobiles to Amoco stations and read newspapers that were delivered to their doorsteps.