SUMMER 2016 ISSUE

COVER STORY
Adapt or Die

HOW CONSTANT DISRUPTION HAS BROUGHT DARWINISM TO THE MARKETPLACE

There was a time when referring to a company as “iconic” was a way of summarizing a certain set of characteristics that seemed desirable in a business: Stable. Powerful. Influential. There was a Blockbuster in every strip mall, a General Foods box on every supermarket shelf. People drove Oldsmobiles to Amoco stations and read newspapers that were delivered to their doorsteps.


DEAN'S LETTER

Business Model

Follow the Leader

Out of the Office